The phrase “rewrite the rules” seemed to wink at the 22nd Amendment of the U.S. Constitution, which caps any individual at two elected terms in the presidency. Still, that hasn’t stopped Trump or his inner circle from hinting at creative ways to get around the rule—or using it as fuel to energize supporters.

When The New York Post asked about the timing and meaning behind the controversial hat, Trump Organization spokeswoman Kimberly Benza kept it simple: “Because it’s amazing.”

The release of the merchandise comes on the heels of Trump’s recent comments suggesting he’s open to a potential return—again. In an interview last month with NBC News, Trump insisted he was “not joking” when he brought up the idea of a third term, though he admitted it was “too early” to plan anything concrete.

One of the theories floated among Trump loyalists involves a possible 2028 ticket featuring Vice President JD Vance at the top, with Trump as his running mate. If they win, some speculate Vance could resign, paving the way for Trump to step in as president once again. Trump acknowledged that idea was “one way” around the two-term rule, hinting there may be other legal loopholes worth exploring

The 45th president added that many Americans are urging him to return: “A lot of people would like me to” serve another term, he told the outlet in March.

White House Press Secretary Karoline Leavitt blasted the media in a recent press scrum, accusing the media of overreacting. “You ask him a question, he answers honestly, and suddenly everyone’s melting down,” she said. “The truth is, people love the job this president is doing.”

Meanwhile, Rep. Andy Ogles (R-Tenn.) is pushing to change the Constitution. He introduced a proposed amendment in January that would allow a president to seek a third term—as long as it’s not consecutive. Under his proposal, a candidate could run again if they had a break between terms.