The sign gained widespread attention only after a visitor from Oregon shared a photo of it on Facebook, expressing concern about the message. The post sparked intense debate before being deleted, according to KIRO. Some commenters criticized the backlash, saying personal attacks were unnecessary.

Several local business owners and residents supported Scheunemann, noting that customers can choose whether to enter. “You don’t have to walk in if you don’t agree with it,” said local bar owner April Serwe. Dairy Queen’s corporate office later clarified that the sign reflected only the views of the independent franchise owner and not the company as a whole, emphasizing that all customers should be treated with dignity and respect.